Post by Blitz on May 23, 2024 6:45:05 GMT -5
Smart table technology set to dominate main Asia market casinos by 2025
By Nelson Moura - May 21, 2024
agbrief.com/intel/deep-dive/21/05/2024/smart-table-technology-set-to-dominate-main-asia-market-casinos-by-2025-expert/
By the end of 2025, it is expected that all major properties in Macau, the Philippines, Australia, and New Zealand will adopt some form of smart table technology, primarily for Baccarat due to its implementation ease compared to other games, gaming analytics expert David Croft told AGB.
David Croft, SVP of Gaming Optimization & Strategy, Tangam Systems
According to the Tangam Systems SVP of Gaming Optimization & Strategy, the introduction of smart table technology is poised to transform the landscape of casino gaming, offering enhanced security, efficiency, and profitability.
In the current market, casinos have three choices of smart tables, namely, those with radio frequency identification (RFID) technology embedded in the table, float, and chips to track gameplay and patron activity, and those equipped with cameras, including in some instances facial and body recognition, to track gameplay and patron activity.
Last but not least, there are hybrid tables, which utilize a blend of RFID combined with video analytics to track gameplay and patron activity.
With over 15 years of expertise in leading gaming strategy, analytics, and innovation across table games, slots, and ETGs, Croft previously oversaw gaming product optimization at some of the largest chain operators in Australia including Crown Resorts and The Star Entertainment Group.
Smart table technology offers numerous advantages for casino operations, significantly enhancing security, efficiency, and profitability, with one of the primary benefits being the reduction and elimination of revenue leakage.
However, according to Croft, the use of these tables in initial stages will be primarily on Baccarat as it is easier to achieve than the non-Baccarat products. This technology can identify fraudulent chips as they cross the table and detect dealer errors, such as overpayments or underpayments. It also uncovers instances of chip theft and collusion, thereby safeguarding casino assets.
Moreover, smart tables improve data collection for gaming floor management, product optimization, and yield management. They enable accurate bet tracking, which supports efficient and effective live decision-making.
Some of Macau’s six gaming concessionaires mentioned the implementation of this technology in their properties in their most recent financial reports for the first quarter of 2024.
In a recent report, brokerage Citi revealed that such tables now represent approximately 10 percent of all tables in the SAR, citing its use across various casinos in the city, including observations at MGM China, Londoner Casino, and Wynn Macau, and plans for further rollout by Galaxy, Melco, and SJM throughout 2024.
For analysts George Choi and Ryan Cheung, such technology has the potential for a 5.9 percent increase in GGR for every five seconds saved per game of baccarat, an acceleration expected to contribute significantly to revenue growth without relying on higher footfall.
Improved efficiency
Macau, Mass Table Gaming, Venetian Casino Floor, Macau GGR
Croft pointed out that the precise data collection enhances the testing and measurement of various initiatives, leading to improved productivity and deeper insights into customer behavior.
As smart table technology continues to evolve, it is set to drive substantial improvements in casino operations, customer satisfaction, and regulatory compliance.
According to Croft, another key advantage is the provision of accurate customer activity data, which addresses common complaints about inaccurate ratings.
SMART TABLES ENSURE THAT REWARDS ARE DISTRIBUTED CORRECTLY AND THAT MARKETING OFFERS ARE TAILORED SPECIFICALLY TO PLAYERS’ ACTIVITIES, RATHER THAN RELYING ON GENERALIZED OR ESTIMATED DATA.
Enhanced operational efficiency is also a significant benefit of smart table technology. By automating many manual tasks, smart tables free up staff to focus on delivering exceptional service to customers, thus improving the overall gaming experience.
Compliance with regulatory requirements is another crucial area where smart tables prove beneficial. They provide accurate win/loss data, which is essential for meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
Walker Digital smart table technology has been installed in several prominent casinos, including MGM Cotai, MGM Macau, and Genting Highlands. These installations highlight the growing adoption of advanced gaming technology in major gaming hubs.
Smart Tables, Casino, Walker Digital Table Systems
Angel smart tables have also made significant inroads, particularly at The Star Sydney, where they are featured in the premium rooms.
Additionally, Sands is rolling out Angel smart tables across its Macau properties. In the Philippines, Solaire and Solaire North are utilizing the previous SenSen product.
Furthermore, it is believed that some resorts in the Philippines and Singapore have developed and implemented their own specialized smart table technology, tailored to meet their unique operational needs and enhance their gaming experiences.
By Nelson Moura - May 21, 2024
agbrief.com/intel/deep-dive/21/05/2024/smart-table-technology-set-to-dominate-main-asia-market-casinos-by-2025-expert/
By the end of 2025, it is expected that all major properties in Macau, the Philippines, Australia, and New Zealand will adopt some form of smart table technology, primarily for Baccarat due to its implementation ease compared to other games, gaming analytics expert David Croft told AGB.
David Croft, SVP of Gaming Optimization & Strategy, Tangam Systems
According to the Tangam Systems SVP of Gaming Optimization & Strategy, the introduction of smart table technology is poised to transform the landscape of casino gaming, offering enhanced security, efficiency, and profitability.
In the current market, casinos have three choices of smart tables, namely, those with radio frequency identification (RFID) technology embedded in the table, float, and chips to track gameplay and patron activity, and those equipped with cameras, including in some instances facial and body recognition, to track gameplay and patron activity.
Last but not least, there are hybrid tables, which utilize a blend of RFID combined with video analytics to track gameplay and patron activity.
With over 15 years of expertise in leading gaming strategy, analytics, and innovation across table games, slots, and ETGs, Croft previously oversaw gaming product optimization at some of the largest chain operators in Australia including Crown Resorts and The Star Entertainment Group.
Smart table technology offers numerous advantages for casino operations, significantly enhancing security, efficiency, and profitability, with one of the primary benefits being the reduction and elimination of revenue leakage.
However, according to Croft, the use of these tables in initial stages will be primarily on Baccarat as it is easier to achieve than the non-Baccarat products. This technology can identify fraudulent chips as they cross the table and detect dealer errors, such as overpayments or underpayments. It also uncovers instances of chip theft and collusion, thereby safeguarding casino assets.
Moreover, smart tables improve data collection for gaming floor management, product optimization, and yield management. They enable accurate bet tracking, which supports efficient and effective live decision-making.
Some of Macau’s six gaming concessionaires mentioned the implementation of this technology in their properties in their most recent financial reports for the first quarter of 2024.
In a recent report, brokerage Citi revealed that such tables now represent approximately 10 percent of all tables in the SAR, citing its use across various casinos in the city, including observations at MGM China, Londoner Casino, and Wynn Macau, and plans for further rollout by Galaxy, Melco, and SJM throughout 2024.
For analysts George Choi and Ryan Cheung, such technology has the potential for a 5.9 percent increase in GGR for every five seconds saved per game of baccarat, an acceleration expected to contribute significantly to revenue growth without relying on higher footfall.
Improved efficiency
Macau, Mass Table Gaming, Venetian Casino Floor, Macau GGR
Croft pointed out that the precise data collection enhances the testing and measurement of various initiatives, leading to improved productivity and deeper insights into customer behavior.
As smart table technology continues to evolve, it is set to drive substantial improvements in casino operations, customer satisfaction, and regulatory compliance.
According to Croft, another key advantage is the provision of accurate customer activity data, which addresses common complaints about inaccurate ratings.
SMART TABLES ENSURE THAT REWARDS ARE DISTRIBUTED CORRECTLY AND THAT MARKETING OFFERS ARE TAILORED SPECIFICALLY TO PLAYERS’ ACTIVITIES, RATHER THAN RELYING ON GENERALIZED OR ESTIMATED DATA.
Enhanced operational efficiency is also a significant benefit of smart table technology. By automating many manual tasks, smart tables free up staff to focus on delivering exceptional service to customers, thus improving the overall gaming experience.
Compliance with regulatory requirements is another crucial area where smart tables prove beneficial. They provide accurate win/loss data, which is essential for meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
Walker Digital smart table technology has been installed in several prominent casinos, including MGM Cotai, MGM Macau, and Genting Highlands. These installations highlight the growing adoption of advanced gaming technology in major gaming hubs.
Smart Tables, Casino, Walker Digital Table Systems
Angel smart tables have also made significant inroads, particularly at The Star Sydney, where they are featured in the premium rooms.
Additionally, Sands is rolling out Angel smart tables across its Macau properties. In the Philippines, Solaire and Solaire North are utilizing the previous SenSen product.
Furthermore, it is believed that some resorts in the Philippines and Singapore have developed and implemented their own specialized smart table technology, tailored to meet their unique operational needs and enhance their gaming experiences.
